Reebok has just announced a multi-million dollar, multi-year sponsorship deal with leading actress, Scarlett Johansson. The 21-year-old actress will team up with the crew from Reebok to create a new footwear and apparel range called “Scarlett Hearts Reebok”.

We quote:

“Reebok is thrilled to partner with Scarlett because she is a world renowned style icon and truly an inspiration for today’s young women,” said Reebok’s President and CEO Paul Harrington. “Scarlett embodies the pulse points of our brand - individuality, authenticity and a life lived to the fullest in perpetual motion. These characteristics make her the perfect fit for our new women’s footwear and apparel collection and also for our exciting new women’s campaign.”

Seems that Reebok are jumping on this opportunity due to Scarlett’s well-known fashion flair and the fact that she was recently voted “Best Dressed” in a recent poll by Yahoo!. This is wack stuff. Certainly a very cool name for the range and the logo should be interesting. Plus we just think Scarlett is so hot right now…