Have a look at this absolutely brilliant optical illusion created for Shell’s new advertising campaign for their Lubricants. This is a truly great idea and the optical illusion really makes the gears turn over (as opposed to the lubricants perhaps?).
We just love it when ad agencies (who sometimes get paid bucket-loads for crap) think outside the box and take some risks. The artwork was done by Albert Vegers from the JWT Amsterdam agency.
It appears that - based on a few comments about this ad on other blogs - not all people are too keen on this ad and don’t think it to be that cool. But who gives a damn? We still love it - and you would to if you want to be cool!
