In some interesting news this week, YouTube has cast their financial problems into Paris Hilton’s lap…It’s been known for a while now, that YouTube aren’t making enough (or any?) money from the site and with their ever-increasing bandwidth bill (currently about $1m each month), experts fear that they won’t stay too long.
But YouTube being YouTube and one of the most popular and most visited websites at the moment, have a few ideas up there sleeve. Their current attempt at monetizing the site is a massive Paris Hilton channel to coincide with her album launch next Tuesday (and probably also her no-sex-for-a-year rants the past few weeks). Apparently Warner Bros is already first in line to advertise the upcoming series of hit TV show, Prison Break, on the Paris channel.
The channel contains a few music videos of Paris, some promo videos, ringtones etc. The branding and layout on this page is also much more sleek than the rest of the YouTube pages. The channel also seems to be doing quite well, being the third most subscribed channel on YT this week.
Apparently YT are planning on more branded channels and this could be the way to forward and the path to that cash cow. They are serving a 100 million videos every day, and they should be able to make money of it.
