Along with the new Nike TV ad, featuring Italian soccer star Marco Materazzi, that we featured yesterday, we’re going with Nike’s swoosh again today. This is a new print campaign for Nike and it’s got a beautiful mix of retro art & modern branding. The artists really did an awesome job in pulling this off!
In our opinion this is a really risky concept and therefor all the more kudo’s to Nike and the creators. Not everyone likes arty advertising, especially in a world were modern style is everything (read iPod and Apple). This idea is thus in a small way, very fresh, although not unique. At least it’s someting different and the execution stays brilliant, irrespective of your opinion.
Have a look…
