I just found these two pics from Axe’s new guerilla marketing campaign online and I like the idea a lot. The concepts are in the exact same vein as all their previous efforts, where a lot of girls lust after single men, but these just seem so much better. It’s just really cool the way they are essentially actually tagging onto existing objects to bring their message across. So in that sense, it is a lot like a graffiti artist, but just better and probably more legal.
Check them out:
