Choosing keywords in search engine marketing
If I came up to you and said the word “Cow”. Your first thought would probably be, “Who on earth are you”, but more than likely you will think “Cow what? Milk? Cheese? Dung? Farm Animals? Mother in Law?”. Your mind will start making word associations with the word cow and go through your mind anything to do with a cow or cows.
Well, this is exactly what Google does with their adwords and they call it “Broad Match” and it involves delivering your ad to the user based on what they think is a relative keyword or phrase, plural, synonym or variation.
The benefit to you as an advertiser is that this system helps you drive more traffic to your web site and helps you save time when creating your campaigns because you don’t have to spend time filtering lists and list of keywords.
Also, when choosing keywords for your search engine marketing, you should try and apply the principle of broad matching. Don’t just stick to the generic popular keywords, start thinking of variations of the phrase in order to capture the users looking for those associated phrases. Of course, its slightly more complex than the way I just explained it, but the principle is the same.
Tags: advertiser, adwords, campaigns, choosing keywords, google, phrases, principle, search engine marketing, synonym, variations, word associations
